Founded by operators, for operators

We Build the Agents.
You Run the Store.

eclawmerce was built by a founding team member of ButcherBox - one of the fastest-growing bootstrapped companies in American history. We know what it takes to scale, and we built this to give every brand that same leverage.

The Founder
$0 - $500M+
ButcherBox revenue - zero VC, zero outside investment
Launched + Managed
SmoothieBox - built subscription brand, exited in 2022
10+ Years
Deep operator experience in subscription ecommerce
AI-Native
eclawmerce is built from the ground up for the AI era of ecommerce
Vin McCauley
Founder - eclawmerce

Vin was a co-founding team member at ButcherBox when the company launched its Kickstarter in 2015. He helped build what became one of the fastest-growing privately held companies in America - scaling from $0 to $565M+ in annual revenue with no outside investment and no debt.

He later served as President of SmoothieBox, ButcherBox's first subsidiary - leading the GTM and growing the brand before exiting in 2022. Over 10+ years in subscription ecommerce, he's owned every function: product, CRO, project management, and B2B growth.

He built eclawmerce because he saw an unfair advantage forming - brands that run on AI agents will outcompete everyone else. He wanted to make sure every serious DTC operator had access to that same edge.

"Every function I've ever owned came down to the same thing - who can move faster with fewer resources. AI agents are the answer. eclawmerce is how we deploy them."
Our Mission

Your AI agents work 24/7. You stay in charge.

eclawmerce agents handle content creation, SEO, customer support, social media, and store operations - autonomously, around the clock. You set the strategy. The claw executes it.

Speed
Agents that ship in hours, not weeks. No waiting for approvals, no onboarding timelines. Your agents are live and working the same day.
Autonomy
Set your strategy once. The claw handles the execution - from blog posts to support tickets to social content - without daily hand-holding.
Scale
One agent can do the work of three full-time hires. Add more agents as you grow. Your cost structure stays flat while your output compounds.
Transparency
Every agent action is logged, reviewable, and adjustable. You're always in control. We believe in full visibility into what's running your store.
Why eclawmerce

The Difference Is Real Operator Experience

01
Built by an Operator
This isn't built by an agency or a software team with no ecommerce experience. It was built by someone who spent 10+ years in the trenches of DTC, subscription, and Shopify growth.
02
Proven at Scale
The strategies behind eclawmerce aren't theoretical - they're drawn directly from a $565M bootstrapped brand. What worked at that scale has been packaged into deployable agents.
03
AI-Native from Day One
eclawmerce was designed from the start for the AI era. Not retrofitted, not bolted on. Built specifically to help DTC brands run leaner, faster, and smarter using AI agents.

Ready to deploy your first agent

Join the operators who are already running on AI. The claw is ready when you are.

See All Services Join the Community